Final Outcome:

I partnered with baking and pastry senior Chef Marielle to develop a farmer’s market-themed brand identity for her senior capstone buffet showcase. We created a cohesive look that included four item cards and a menu featuring those items, with the item cards held in handmade starberry card holders. I incorporated strawberries into the design, as they were a main component of her flavor profile she wanted to highlight. With a three-week turnaround, we worked to ensure consistent branding across all materials while highlighting Chef Marielle’s pastries in a visually engaging way.