Final Outcome:

JWU Experiential Education & Career Services is a place where you learn to adhere to brand guidelines while still trying to offer variation. They also encourage me to work through design challenges, sometimes requiring a full restart to ensure the final result aligns with brand standards. Creating designs that can be used in multiple media, such as TVs across my campus and our school’s student site JWULink, forcing me to rethink how many different layouts can come from one design. This also allows me to work on marketing event campaigns and educational promotions for my department, such as our career fair and the student guide to WIL (Work Integrated Learning).